Alcoholic Industry Analysis Of The United States - 861 Words

Alcoholic Industry Analysis in the United States Overview: Alcoholic beverages are known to be around ever since humanity exists. There is evidence in old Egypt (drawings), in China anthropologists found indicators of an early drink. â€Å"In Greece, babylonians worshiped a wine goddess around 2700 B.C.† (1). In India a drink distilled from rice existed, it was called â€Å"sura†, many Native American civilizations made drinks out of fruits and corn, they called it â€Å"chicha†. In the 1600s, this kinds of drinks were largely used as medicine. In the early1800s Britain’s parliament passed a law encouraging the making of distilled beverages. By the 1900s, gin consumption in England reached over 18 million gallons and alcoholism grew as pandemic. Some changes were seen in the 19th century, starting with some regulations and ending up with the Prohibition era in the United States. A law passed in 1920 forbidding any production and consumption of alcohol, which was lifted up in 1933. Currently there are laws regulating it, such as that only people over 21 years old can drink. â€Å"Today, an estimated 15 million Americans suffer from alcoholism and 40% of all car accident deaths in the US involve alcohol† (2). The importance of Beverage Industry in the US economy is enormous. In 2014 the American Beverage Licensees approximated its impact overpassed $245 billion. Contemplate the table below to have an idea of this industry significance (3). As we can note, the economic impact this industryShow MoreRelatedPESTLE analysis on wine industry1112 Words   |  5 PagesPESTLE analysis on wine industry Constellation Brands, EJ Gallo Winery, and Wine Group are amongst the three top producers of Wine in the United States. 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